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Visual Language: Perfectly Imperfect

Authentic, uninhibited, spontaneous – are the characteristics of the new style of food photography, which fascinates with its lightness and holds the entire world in its thrall. It isn’t about perfectly styled productions, but about the joy of spontaneous experimentation in a very imperfect world.

Instead of striving for perfection, the new visual language conveys vitality, individuality and serenity.


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